All over the world, football is the most popular sport. Consequently, football clubs are able to generate enormous amounts of revenue through sponsorships. In this article we will discuss about top 10 richest sponsorship deals of soccer.
A brand approaches a club in order to showcase its popularity and in order to generate more sales. Thus, some of the richest sponsorship agreements in soccer have already been witnessed by the world.
For both brands and clubs, sponsorship represents one of the most lucrative avenues of revenue generation. Every soccer club feels fortunate to be able to obtain sponsorship from more companies.
As a result of sponsorship funds, clubs are able to improve their players and their competitions. To find out which brand is paying the most for sponsorship, let’s look at the richest football sponsorships.
Read Also: 10 Most Expensive Houses of Football Players
Soccer Money List: The Richest Sponsorship Deals of the Year
Our firm recently published a list of the wealthiest football clubs as well as the wealthiest footballers. As well as sponsorship deals, football also revolves around the sponsorship deals that the famous clubs have at the moment. These are the results!
It was Gulf air that sponsored Chelsea’s very first season in 1983-84. Chelsea, one of the most successful English football clubs, later signed a number of sponsorship agreements with Coors, Autoglass, Commodore, and Samsung. Samsung, however, paid an impressive amount of $21 million per year from 2005 to 2015.
At present, Chelsea has three sponsorship agreements with Nike, Zap, and UK-based telco Three. Nike has manufactured Chelsea’s uniforms since 2017.
Having completed their 11-year partnership with Adidas, Chelsea has made a deal for 15 years with Nike in which Nike will pay $71 million annually. The UK telecommunications company Three also signed a contract with Chelsea in July 2020.
Recently, Chelsea announced a $44 million sponsorship deal for the 2018-19 season, which is the largest sponsorship deal in the sport.
Among the English Premier League champions, Liverpool has been the very first club in the history of the sport to sponsor brands on shirts and kits. During 1979, Hitachi was the first sponsor of Liverpool’s shirts, signing a three-year contract.
Later on, many other reputable sports brands began sponsoring Liverpool, including Carlsberg, Mauritius, MG, and AXA. It was announced last year that Carlsberg and the English league will have a long-term partnership, which was extended until 2024. This partnership has been in place since 1992.
The Liverpool Football Club signed a three-year contract with Mauritius earlier this year. As part of their sponsorship relationship with Liverpool, both MG and AXA pay a substantial amount of money. The major sponsor of Liverpool since 2010 has been Standard Chartered, which pays a massive $43 million per season for the rights to sponsor the shirt.
Adidas is also one of Liverpool’s largest partners, which pays the club $36 million per season. During each season, Liverpool earns $80 million from their sponsorship deal, which ranks him 9th out of the top 10 richest sponsorship deals in soccer.
It is well known that Arsenal, one of the winners of the English Premier League, generates a large amount of income by sponsoring brands. In 2014, Arsenal was sponsored by Puma, which paid a total of $43 million per season.
In each of the next two seasons, Arsenal will receive $56 million in shirt sponsorship income from Emirates Airline, the North London club’s shirt sponsor.
As reported in recent news, Arsenal recently signed a five-year agreement with Emirates Airlines, under which Emirates will be featured on Arsenal’s kit and shirts. During the course of the five-year partnership, Emirates Airlines will pay $280 million.
Last season, Arsenal generated sponsorship revenues of $86 million. We ranked them eighth in our list of the richest sponsorship deals in soccer.
7. Bayern Munich
The Bundesliga side Bayern Munich, which has one of the most passionate fan bases in the world, signed its first sponsorship agreement with Adidas German Sportswear in 1965. Furthermore, Adidas holds an interest in the club of 8.33%.
In addition to Allianz, Adidas, and Deutsche Telekom, the Bundesliga Club has multiple sponsorship deals. By contrast, Bayern Munich generated $125 million in sponsorship income last season.
It is worth $1.07 billion that Bayern Munich signed the largest deal in its history with Adidas in 2015. In addition to Adidas, Bayern also has the sponsorship of Allianz, which pays $9 million per season.
One of the most important telecommunications companies, Deutsche Telecom, pays $47 million per season. In spite of all its sponsorship earnings, Bayern Munich club has established itself as one of the largest sponsors in the history of football.
6. Paris Saint-Germain
The Paris Saint-Germain Football Club generates over $148 million annually through sponsorships, which is a substantial amount of money to support its players and compete in the league. Moreover, it has been home to some of the world’s highest-paid athletes for many years.
A sponsorship agreement was signed between PSG and Adidas in 1986, marking the beginning of the era of sponsorship at the club. It lasted until 1989 when the partnership ended.
The same year, Nike signed a sponsorship agreement with the Parisian PSG club. Nike renewed its agreement with Nike in 2013 until the 2022 season by paying $95 million per season. As well as Air Jordan, PSG is also sponsored by the company, a sponsorship deal valued at approximately $80 million per year.
Accor Live Limitless is currently sponsoring the shirts of PSG. A further $79 million is reported to be paid to the club by Accor Live Limitless each year. The following are some of the most significant endorsement deals in 2022.
Juventus, one of the most prosperous Italian football clubs, generates $121 million in revenue each season from brands such as Jeep and Adidas. It was in 1981 that Ariston, a manufacturer of heating and air conditioning equipment, became the first sponsor of the Juventus club.
Afterward, Juventus was sponsored by the Lotto brand from 2000 to 2003. A total of $45 million was paid per season by Nike to Juventus from 2003 until 2015.
For the duration of every season from now until 2024, Juventus has renewed its agreement with the Jeep brand. For the promotion of The Brand Jeep, it will cost $55 million per season. In terms of sponsorship deals in the field of football, Juventus is considered to be the most prestigious club.
In accordance with Forbs, the Juventus team is now worth approximately $1.95 billion. Thus, we have placed Juventus in the fifth position in our list of the richest sponsorship deals in the world of soccer.
4. Manchester United
Man United aka Red Devils is a world-famous club that boasts some of the greatest footballers of all time. There are not all clubs that can make as much money as Manchester United.
It was in 1982 that Manchester entered into sponsorship agreements with Aon, AIG, Vodafone, and Sharp Electronics. Manchester United club sponsors the stadium with AON for $24 million per season. As of 2014, Adidas and Chevrolet have also been considered pillars of Manchester United.
As a result of the partnership between the two brands, Manchester United receives $187 million in revenue per season. United makes a huge amount of money, which very few clubs can match.
According to recent news reports, Team Viewer has become a sponsor of Manchester United, paying $60 million per season.
It is expected that the contract will last for five years. The Red Devils are well known for being sponsored by the largest brands in the world of soccer. Thus, Manchester United is ranked fourth in our list of the richest sponsorship deals in the world of soccer.
3. Real Madrid
Real Madrid, a La Liga team in Spain, is known for making the most expensive sponsorship deals in the sport. Additionally, this club has dominated world football for many years as the most successful club in Spanish football.
Real Madrid’s first sponsor was Parmalat in 1985-86. From this point forward, Los Blancos have been sponsored by several brands, including Teka, Siemens, Bwin, as well as many others in retrospect.
There is a contract between Emirates Airlines, a Middle Eastern airline, and the Spanish League that will expire in the following season. Emirates Airlines is the largest sponsor of the Spanish League at $84.1 million per year.
Adidas, Audi, Nivea Men, and Mahou are some of the clubs that have sponsorships with Real Madrid. For Los Blancos’ kit sponsorship, Adidas pays $36 million per year, making them the second highest paid sponsor. Real Madrid is expected to become the world’s most valuable club by 2022 when its value will reach $3.4 billion.
Because of the value and trust that have been built through the years, brands pay more than Real Madrid club expects. In this light, it is no surprise that Real Madrid is ranked number 3 in the list of the world’s top 10 richest sponsorship deals in soccer.
Since the turn of the century, Barcelona has been the most successful sports club in the Spanish League. During the past season, this team has generated $80 million in revenue in addition to witnessing some of the greatest El-Clasico moments.
Soccer giants Barcelona were the only club to refuse sponsorship until 2006. A sponsorship agreement was subsequently negotiated with UNICEF, resulting in Barcelona receiving $1.5 million annually from the non-profit organization.
After that, many other brands such as Qatar Airways, Qatar Foundation, Nike, and Rakuten approached Barcelona. In addition to Adidas, Nike is another of Barcelona’s most lucrative kit sponsors, which pays the club $39 million per year. As of today, Barcelona is sponsored by the Japanese commerce giant Rakuten, which contributes $65 million annually.
One of the biggest endorsement deals for 2022 will be the sponsorship agreement between Barcelona and Rakuten.
1. Manchester City
Manchester City of the English Premier League has one of the highest-paying sponsors in the world. Sponsorship of Manchester City is dominated by companies from the Arabic word, including Nissan, Etisalat, Visit Abu Dhabi, and Etihad Airways.
Some of the best football strikers and midfielders have recently been associated with this club. Due to this, it has also experienced some unprecedented success in recent years.
The Manchester City Football Club has been sponsored by an Abu Dhabi-based company since 2009. As part of its sponsorship program, Nike pays $18 million per season to sponsor its kits.
According to club financial reports, the club earned approximately $336 million during the 2019-2020 season. The reason Manchester City is listed among the richest sponsorship deals in the world of soccer is for this very reason.
The majority of the time, businesses sponsor based on popularity and profit, however, fans sometimes choose to sponsor based on their pride in their favorite clubs. It is because football has that kind of fan base, which is willing to give up on anything except the game.
No matter what the reason, we have ranked the most profitable football clubs according to the amount they earned through sponsorship each season as well as the amount of sponsorship they received. In the comments section or by email, you may ask any questions or make any suggestions.
FAQs: Richest Football Sponsorships
In order to gain more awareness and fame outside the country, high-paying sponsorships in football typically involve brands paying millions of dollars to clubs so that their logo can appear on their shirts or on their kits.
The performance of multiple clubs differs throughout different seasons. Manchester City earns $336 million in sponsorship money some seasons, while Real Madrid makes $414 million and is ranked number one in other seasons. A sponsorship agreement worth $414 million was signed with Real Madrid in one season.
A Forbes article published in June of this year titled ‘World’s Highest-Paid Soccer Players’ ranked Lionel Messi at the top of the list. In addition to Lays, MasterCard, Jacob & Co, and the Qatar-based telecommunication company Ooredoo, Lionel Messi has sponsorship arrangements with Adidas and Ooredoo.
This British multinational banking company sponsors the greatest number of football clubs in the world. A sponsorship agreement between Standard Chartered and Liverpool club has been announced for $221 million until 2023.